Last year, the highest riding stars in the entertainment world were Arashi. Even as we come into 2010, the drama starring all five members of the group, Last Promise (Fuji TV), has already been marked as a high rating drama, showing that ‘Arashi mania’ is set to keep going. However, in the typical style of Johnny’s, it seems that 2010 is set to be KAT-TUN’s year.
KAT-TUN started the new year early, with an appearance on the live broadcast of SMAP×SMAP. While most appearances on this programme are advertised, KAT-TUN appeared with none. “By letting them appear in their sempai’s long running, popular TV programme, we can push KAT-TUN’s name recognition status” is, for whatever reason, the clear expectation of the Johnny’s Entertainment camp.
Furthermore, early into 2010 the movie BANDAGE, marking member Akanishi Jin’s first starring role, opened in cinemas. Various prominent names are involved in this film, including Kobayashi Takeshi (producer of such bands as Remioromen and Mr Children) as director and musical supervisor, and with Iwai Shunji (of movies Swallowtail and All About Lily Chou-Chou) in charge of the screenplay.
The rock band of the film, LANDS, also released a single in November, BANDAGE, and an album, Olympos, on the 13th, both becoming hits. Moreover, the film is set to be distributed in Taiwan and South Korea.
As for the dramas of the moment, Kamenashi Kazuya’s new drama, Yamato Nadeshiko Shichi Henge (‘The Wallflower’/’Perfect Girl Evolution’) has just started. Kamenashi has a reputation as a ‘poor ratings actor’ (?), but the drama has ridden this out, and with Uchi Hiroki and Tegoshi Yuya of NEWS co-starring, as well as Katou Seishirou (who had his big break last year with the Kodomo Tenchou ‘Child Store Manager’ Toyota commercials), there is no shortage of conversation topics when it comes to this drama.
Akanishi’s box office record and Kamenashi’s ratings are something to worry about, but it’s entirely possible that KAT-TUN, like Arashi last year, can make their big break this year. So, what tricks has Johnny got up his sleeve this time?
Translated by sashwizzled @ arama_translate